The restyling of Bologna congress hub continues with the new logo; a visual system inspired by principles of flexibility and dynamism that overlaps the distinctive elements of the old BolognaCongressi brand with those of BolognaFiere, recalling both of the most iconic iconic symbols.
The new logo features a coherent and clean design, easy to memorize and adapt to all paper and digital applications.
Restyling wanted to represent a symbolic approach of the two companies, marking the direct involvement of the BolognaFiere Group in the meeting industry market.
One of the "beams" in the BolognaFiere logo joins the three right angle of BolognaCongressi, overcoming the rigidity of the previous shapes and giving liveliness and movement.
The only escape point for the three arcs represents the basic concept of the events: to communicate ideas and emotions, while the parallel lines depicts the different aspects of the event with its own characteristics .
An iconic representation of the flexibility and ability to adapt to the specific needs of each event; a brand concept that also wants to pay a tribute to the commitment of the Bologna Congressi team in creating tailor made events.
Finally, the bottom beam recalls the reception of different events in a single place thanks to the opportunity to count also on the fairground exhibition area, offering to the organizers a new modern conference hub that can satisfy the full range of demand.